Alan Jones’ Jacinda Ardern comment sparks mass exodus of advertisers

At least 10 brands have committed to pulling advertising from Alan Jones’ 2GB breakfast show, or confirmed their stance to continue to not advertise, in the wake of last week’s comment that Prime Minister Scott Morrison should shove a sock down New Zealand Prime Minister Jacinda Ardern’s throat.

Anytime Fitness, ME Bank, Bing Lee, RSL Art Union, Amart, Mercedes Benz, Snooze, Bunnings, Total Tools and Big W have all issued statements after pressure mounted against advertisers, largely in response to a campaign by activist groups Mad Fucking Witches and Sleeping Giants.

“I just wonder whether Scott Morrison is going to be fully briefed to shove a sock down her throat,” Jones said after Ardern suggested Australia needs to “answer to the Pacific” on climate change. He then released a statement to say the resulting outrage was “wilful misrepresentation” because he meant to say that Ardern should “put a sock in it”.

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