Aldi’s low prices overload a talking computer in new ad campaign from BMF

Aldi has kicked off a new campaign which sees a talking computer malfunctioning as it tries to analyse the supermarket’s low prices.

Created by BMF, the campaign launched with a series of TV ads, radio, catalogue, digital, social, print and point of sale.

BMF creative director Alex Booker said: “Most creatives would turn their nose up at a retail template brief. But this is Aldi and the normal rules don’t apply. I’m proud of the fact we were able to take the annoying clichés of retail – loud noises and flashing lights – and turn them into something entertaining that’s true to Aldi.”

https://www.youtube.com/watch?v=nOX6t_IJRJ4&feature=youtu.be