Aldi’s low prices overload a talking computer in new ad campaign from BMF
Aldi has kicked off a new campaign which sees a talking computer malfunctioning as it tries to analyse the supermarket’s low prices.
Created by BMF, the campaign launched with a series of TV ads, radio, catalogue, digital, social, print and point of sale.
BMF creative director Alex Booker said: “Most creatives would turn their nose up at a retail template brief. But this is Aldi and the normal rules don’t apply. I’m proud of the fact we were able to take the annoying clichés of retail – loud noises and flashing lights – and turn them into something entertaining that’s true to Aldi.”
https://www.youtube.com/watch?v=nOX6t_IJRJ4&feature=youtu.be
An Aldi spokesperson said: “This campaign will help confirm Aldi’s everyday low price positioning in the fun and quirky style Aldi has become famous for.”
Credits:
- Executive Creative Director: Cam Blackley
- Creative Director: Alex Booker
- Copywriter: Jonty Bell
- Planning: Ali Tilling
- Managing Partner: Stephen McArdle
- Group Account Director: Jonny Bucknall
- Account Director: Aisling Salmaggi
- Account Manager: Hayley Basham
- Designer: Lincoln Grice
- Agency Producer: Jenny Lee-Archer
- Director: Alex Booker (BMF)
- Producer: Alex Hay
- Production Company: Rabbit Content
- Post Production: Method & White Chocolate
- Editor: Mark Bennett (Method)
- Music: Production Library
- Sound Production: Rumble Studios
- DoP: Hugh Miller
- Advertising and PR Director: Sam Viney
