Aldi builds on its enthusiastic Americans campaign for Christmas
Aldi has added a slew of new ads to its Christmas campaign featuring a family of overbearing, sweater-wearing, grinning Americans.
The supermarket launched the campaign two weeks ago through BMF with an ad showing the family arriving on the doorstep of an unsuspecting Australian home.
A series of six 15-second ads extends the campaign, with a focus on a range of products including prawns, ham, turkey and Christmas lights.
I am a longtime supporter of Aldi, having shopped at your Kippa Ring Store since it first opened. I have to tell you that I think your TV ads are terrible, in fact your present Christmas ones are pathetic.
You need to show the savings that people can make in comparison with Coles and Woolworths, and that your products are as good as and in many cases better. At 91 years of age, I find your ads childish, unnecessary and the constant repetition, irritating. There are many of the same opinion.
As a visiting American to Australia, I’m offended by these so called ads. Imagine building a campaign centered around the mockery of “enthusiastic Chinese” or “enthusiastic Kenyans.”
These ads are unbearable to watch and offensive.
Go Ken! I reckon Mumbrella should give you a monthly Ken Smart Says column. Your insights sound better than the dribble so-called industry professionals write here.
Ken I could just about kiss your Kippa Ring.
I believe a lot of Americans can sing “Screw Aldi this year” and head over to Aldi’s competition in America, such as Trader Joe’s, Sprouts, or even Walmart. Offensive, indeed. I have no need to shop at Aldi.
What about spending some money on advertising what you are selling and at what price? Your cutie stuff is really losing me. Your prices are not so great when compared to the other grocery shops. If you have stuff I might go into your shop to buy, tell me about it.
Who do you think your customers and potential customers are? Last time I was in an Aldies the customers were people of a certain age looking for well-priced merchandise.