Aldi parties to ‘Sandstorm’ in 2021 Christmas ad via BMF

November 15, 2021 10:20

Aldi has released its 2021 Christmas campaign via BMF, titled ‘You can’t overcook Christmas’.

The campaign heavily features house music, specifically Darude’s ‘Sandstorm’.

https://www.youtube.com/watch?v=Y3odEye91Lg

The 60-second spot begins with people standing around their kitchens and houses, before the beat drops and people begin to dance, reminiscent of clubbing scenes. The spot ends with the line “You can’t overcook Christmas. Aldi. Good different” as a woman ascends in the air from the Christmas meal table.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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