Aldi pastiches Fairy Liquid to promote dishwashing liquid with man with soft hands

Aldi has pastiched the classic British Fairy Liquid ads based around how soft they keep your hands in a spot featuring an older man comparing two detergents saying “they’re both extremely gentle on my hands”.

Created by BMF, the spot is the ninth in the ‘Like Like’ series which launched in June with an ad featuring a talking bear to sell toilet paper.

https://www.youtube.com/watch?v=t6kXMwm9Vc4&feature=youtu.be

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