Aldi promotes wine and whiskys with musical ads

Miranda Ward

December 17, 2014 11:23

Aldi is promoting various alcohol brands for the festive season with a series of musical ads featuring a bearded man in a Christmas jumper singing songs about the brands to the tune of well-known Christmas Carols.

Created by BMF, the ads spruik various deals instore and online for its 17 Days of Christmas promotion.

https://www.youtube.com/watch?v=OEPgyPftxYo

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

4 COMMENTS

nick williams 17 Dec 14

this is easily my favourite campaign in Australia. Highly original and distinctive, supremely memorable and I bet, really effective

Credit to BMF and also to an enlightened client

User ID not verified.

CK Cash 18 Dec 14

That “bearded man” is Jordan Raskopoulos – comedian seen on a bunch of TV shows.

User ID not verified.

Aussie_Austridge 18 Dec 14

Is that Jordan Raskopoulous from the original Nimble campaign?

User ID not verified.

Nate 18 Dec 14

Haha. Love it! Jordan being Jordan.

User ID not verified.

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Aldi promotes wine and whiskys with musical ads

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE