Aldi releases new ad reminding Australians not to waste their life in the supermarket

June 1, 2017 10:11

Aldi has launched its new spot in its ‘Good Different’ campaign reminding Australians not to spend their whole life looking at different pasta sauces.

The 30-second TVC reminds shoppers not to “waste your life in the sauce isle” because “unlike other supermarkets, Aldi only stocks the best”.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

ALDI Australia BMF

2 COMMENTS

Rinse and repeat. 2 Jun 17

I remember the Sony Trinitron ad too, so many years ago…

User ID not verified.

Konrad Markham 9 Jun 17

Loving the strategic thinking behind the new campaign and the execution of these spots. Kudos to everyone involved.
I’m willing to bet that that the marketing people at Aldi have an extraordinary level of authority to make campaign decisions and approval is only required from a few key people.
This type of campaign and previous Aldi work I’m convinced would never get approved for Woolworths or Coles.
Is there any better brand building retail advertising in Australia?

NB: I have nothing to do with Aldi or any of it’s agencies.

User ID not verified.