Aldi rolls out more ‘switch & save’ ads
Aldi has launched a follow-up campaign to its switch & save TV push launched in March that compares the low-cost retailer’s prices to those of its rivals.
http://youtu.be/z4JSunfmQVc
The agency behind the campaign was BMF.
Jun Harada, creative director at BMF said: “We have delivered an honest, charming, retail spot, a simple idea that fits nicely into the ALDI philosophy.”
http://youtu.be/e2A_ArDEx7U
Credits:
Agency: BMF
Director: Adam Blaiklock
Production Company: Flying Fish
Post Production: Cutting Edge
Media planning & buying: Maxus
Client: ALDI
Gotta love Aldi
I like them. They’re fun.
I think these are better than the UK ALDI ads!
Hell of a lot better then giant red hands.
I’d love to shop at Aldi but I am worried that someone I know might see me.
Nice, simple, elegant and insightful ads.
Now to apply that to the store experience.
@nickatnights, no need to worry, cause you will be hidden among the many waiting to be served.
The Coles advertising makes this pretty ordinary campaign look like “Gone With the Wind”.
The Coles Red Hand makes this very ordinary campaign look like Shakespeare.x
OOooops!
Shall I compare thee to some tasty cheese?
Thou art tastier and have more calcium.
And thou costs three farthings less,
Than other supermarket varieties.