Alfa Romeo appoints Y&R to creative account

January 22, 2018 1:59

Y&R Melbourne has won the creative account for car brand Alfa Romeo following an “exhaustive” pitch process.

Cummins&Partners was previously the lead creative agency for the brand.

Y&R will manage the creative for the car brand and its vehicles

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

account win Advertising Alfa Romeo automotive creative account Fulvio Antonelli Matt Farrugia Y&R Melbourne

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