DDB New Zealand releases first work for Up & Go Australia in trans-Tasman campaign

January 22, 2018 1:50

Sanitarium Australia’s Up & Go has launched a trans-Tasman campaign to position the liquid breakfast as the ‘right type of energy’.

DDB New Zealand was appointed to the multi-national account in October last year and this is the agency’s first piece of work for the brand.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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1 COMMENTS

Ian MacCowan 19 Mar 18

I find this add discracefull
a young person should stand,
Not because of some overblown breakfast product but because of decency,
I find your ad’s theme, distasteful

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DDB New Zealand releases first work for Up & Go Australia in trans-Tasman campaign

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