Alfa Romeo asks Australians to stop conforming and ‘start something’ in first work from Y&R
Alfa Romeo has told Australians to stop conforming and being confined to convention in its latest campaign.
The campaign is the first work created by Y&R Melbourne since it won the account from Cummins&Partners in January.
I think Australian consumers deserve better than this. An exciting car. An off the rack video.
Cant wait to see these on the road
@ nice ad
Nice astroturf.
Wow. Talk about miss the point.
This could be for literally any car brand.
Where’s the passion? The essence of the cuore sportivo? The Italian-ness for crying out loud!
I’m not offended by them, but will those shots of ‘fast’ driving in the city mean this ad doesn’t make it on TV screens?
I agree.
Alfa Romeo is THE car brand where you can dial up the Italian heritage, the quality, the personality.
Instead you get a voice over which could be for a gym membership.
part adaption of the spot that runs in Europe – along a similar theme…
Yes it’s the voiceover that’s the key problem. If they used an Italian accented English VO it would be a million times better