BMF’s head of planning, Alison Tilling, has departed the agency to take on a new strategy role at the recently merged agency, VMLY&R.
Tilling, who is expected to take a lead strategy role at VMLY&R, had been with Enero Group’s BMF for 10 years.

Tilling has left BMF where she was head of planning
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Please give her more credit….Ali’s role will be ‘Chief Strategy Officer Australia’
didn’t Y&R recently hire a new head of strategy?
yes – Ali is national and the other new hire is for Sydney
Hi Promoter her please and news…
WPP AUNZ’s official statement, which is in the story, says: “”Her title will be confirmed in 2019 along with the broader management structure and other details of the newly combined agency, which are still being established as part of the merger process announced last month.”
Hope that clarifies the reporting on her position.
Paul Wallbank
News Editor
Call her what you want, Ali will always be the smartest in the room.
Great hire, VMLQWERTYWTFY&R!
🙂 Can’t wait to see what happens! @KGB we have all the letters at VMLHEIXNPVY&R!