Alka Power claims ‘envious people’ with ‘hidden agendas’ are behind misleading ad ruling

Filtered water company Alka Power has claimed it has been the victim of “hidden agendas” and “envious people” after an online ad for its alkaline water product was found to be deceptive and misleading.

In September last year, Alka Power launched a Healthy Everyday range with celebrity chef and My Kitchen Rules judge, Pete Evans.

Pete Evans launched his Healthy Everyday alkaline water with Alka Power last September

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