All about NAB-bing the right ad space
Dr Mumbo never fails to be amused whenever stumbling across interesting/unfortunate media placements.
Like this one in The Oz for example.
On the right hand side of page 37 today, you can read about how the National Australia Bank is the least popular top-four bank among business customers, in an article entitled “NAB found lacking in popularity stakes“.
Now, if you cast your eye to the bottom of the page, you may notice the half page ad for, which bank? NAB.
quite apart from the mischievous juxtaposition, it damages your brand to advertise something that is or will be contradicted by editorial in mass media
corp comms would have known about the survey and its immiment publication
another reason why marketing should report into corporate comms…(as if you need any more, after Banana Smoothie!)
haha, awesome.
Sadly typical of media sales not going the distance with clients.
– overpriced first contact
– knockback
– “discount” to regular rates
– booking
– money in the bank
– thanks for coming and onto the next client…..
Marketing report to Corp comms. Brilliant idea.
Then the world could become one massively tedious asterisk.
The sum total of the corporate communications contribution to the world can be found in the box below just above the submit comment button.
The article and the advertisement weren’t tackling the same subject matter, so I don’t see it as a big deal or a faux pas.
I mean, if NAB were advertising themself as being the most popular bank, then yes, there is an issue.
I don’t know what Daniel Fisher is on about.
Wherever possible publishers look to avoid this scenario (which in this case is a tenuous link between ad/ed). NAB’s account manager at the Oz should have been notified by editorial and given the opportunity to move the ad in consultation with his/her client (regardless of how much they paid for the ad). Independent editorial is one thing, but this one seems unnecessary.
GOLD!!!!!!!!!
Anonymous 26 May 10 4:22 pm
=
NAB employee or fired media planner
Shane.
I’m neither.
I work in online, and am just making an observation on a mumbrella article that i don’t find GOLD!!!!!!!!!!!!!!!!!!