All that glitters isn’t always all that
Max McKeon was associate CD at Saatchi and Saatchi NY on the award-winning ‘It’s a Tide ad’, and is now incoming CD at Colenso BBDO NZ. In this crossposting from Gabberish, he argues awards aren’t the only sign of greatness.
I once worked on a case study at an agency that wasn’t for the agency. It wasn’t even for an ad. It was for a client.
More precisely, it was for a client’s client whose construction business built commercial building foundations. This company’s claim to fame was to have driven X many pylon foundations into the earth in X number of days (apparently an impressive feat).
It was backed up with time-lapse photography of the work and superimposed stats; a format all too familiar. It was for their industry awards.
