Allen’s and Sportsgirl launch influencer campaign for ‘The Tastiest Beauty’ collection

Sportsgirl and Allen’s have engaged two influencers, Vickie Liu and Kitiya Palaskas, to launch a new ‘The Tastiest Beauty’ collection.

The announcement:

THIS NOVEMBER, ICONIC AUSTRALIAN RETAILER SPORTSGIRL HAS CREATED A DELECTABLE & EXCLUSIVE BEAUTY COLLABORATION WITH THE RENOWNED CONFECTIONERY BRAND ALLEN’S. THE ALLEN’S X SPORTSGIRL BEAUTY COLLECTION SEES TWO ICONIC AUSTRALIAN BRANDS PARTNER TO CREATE THIS SEASON’S TASTIEST BEAUTY COLLABORATION. ALLEN’S X SPORTSGIRL BEAUTY HEROES AUSTRALIA’S MOST-LOVED ALLEN’S TREATS INCLUDING; PEACHES & CREAM, JELLY BEANS, FANTALES, STRAWBERRIES & CREAM, CHOCOLATE FRECKLES, SHERBIES AND THE FAMILY FAVOURITE PARTY MIX. THROUGH THE COLLABORATIONS VIBRANT, COLOURFUL PACKAGING, EACH PRODUCTS SWEET LOLLY SCENTS, THIS IS THE TASTIEST BEAUTY.

THE SEVEN BRAND NEW PRODUCTS INCLUDE A COMBINATION OF SPORTSGIRL
CULT PRODUCTS:
• FANTALES GLOW CREAM – $12.95
• STRAWBERRIES & CREAM BODY SCRUB – $14.95
• JELLY BEAN SCENTED LIP TRIO PACK – $19.95
• NAIL IT PEACHES & CREAM SCENTED NAIL POLISH PACK – $14.95
• SHERBIES ILLUMINATING PALETTE – $19.95
• CHOCOLATE FRECKLE EYESHADOW PALETTE – $29.95
• MAKES SCENTS ALLEN’S PARTY MIX TRIO PACK – $19.95
“ALLEN’S, PROUDLY AUSTRALIAN – THE ICONIC LOLLIES HAVE BROUGHT SMILES TO
AUSTRALIANS FOR GENERATIONS. WE ARE ALWAYS LOOKING FOR NEW, FUN AND

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