Allen’s remixes flavours, hands decision-making to fans

Allen’s has launched a remixed flavour competition with three of Australia’s lollies, giving consumers the chance to decide what they want in the next limited edition packet.

The social-driven ‘Pick and Remix’ campaign, created by J. Walter Thompson, shows three lollies playing in a playground and transforming colour as they change flavours.

The three new flavours include Allen’s Funny Teeth, with new crisp apple-mint, pineapple mint and vanilla mint choices, Allen’s Choc & Cream – a twist on Allen’s Strawberries & Cream, and Allen’s Ginger Cat – as opposed to Allen’s Black Cat.

The Funny Teeth and Choc & Cream products were unveiled at Allen’s first pop-up Lolly Bar, which ran in Sydney in the lead-up to Christmas.