Allianz tells customers to ‘be inspired’ by their home in new ad

Allianz has created an ad for its home insurance offering as part of its branding shift, telling customers to be inspired by what they can do in their home, rather than just insuring it.

The ad is part of Allianz’s new campaign ‘Don’t just be insured- Be inspired’

Created by Cumins&Partners, the new work features young kids playing in a home-made tent while their dad makes cookies in the kitchen.

A voice over says ‘This is insured” while showing a blank kitchen table, and later “This is inspired” as the kitchen table transforms into a place for cooking biscuits for the family.