AAMI continues ‘Not Very Insurancey’ campaign with raving nan and drag queens

Zoe Samios

March 6, 2017 12:50

Insurance company AAMI introduces a partying grandma and drag queens who are stuck in the desert in the latest ads for its ‘Not very insurancey’ campaign.

The latest ads featuring a dancing grandma and two drag queens lost in the desert.

Created by Ogilvy Melbourne, the first ad sees a family, who are preparing their home replacement cover, consider what life would be like if they didn’t have the insurance to cover the granny flat.

They imagine ‘Nan’ opening up a dance club in the garage, taking over the television and drinking all the beer in the house.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

AAMI home replacement cover AAMI Insurance AAMI Roadside Assist Advertising Campaign Ogilvy Melbourne

1 COMMENTS

Fay Davies 28 Aug 17

I’m sure I’m not the only one who would like to know who the actors are in some of the AMMI adverts in particular the Nan in the Nan Cave.
I really enjoy the AAMI adverts.

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