Yellow Pages helps homeowners tick jobs off to-do list in latest work

Yellow Pages is targeting time-poor homeowners in a new campaign which highlights how the directory can help them enjoy their day the way they want, instead of spending time doing odd jobs.

Created by Isobar and Sensis, the ‘Your Day, Your Way’ campaign shows a woman enjoying her day on the couch relaxing while being helped by a tradesman.

When her husband comes home, she puts on her ‘working’ attire and pretends to have done all the jobs in the house such as fixing the garden and repairing the walls.

The ad ends with a shot of the Yellow Pages directory app, which can help customers find the tradesperson they need.