Allianz ups the emotional ante with Matildas star Amy Sayer

Allianz Australia has once again raised the emotional stakes with a new iteration of its “Care You Can Count On” platform, this time following Matildas star Amy Sayer as she spends 457 days recovering from an almost career-ending injury.

Set to Sia’s soaring “Unstoppable,” the new television campaign uses the metaphor of being adrift at sea to chart Sayer’s journey from time away from the game to recovery and her return just in time for the Women’s Asian Cup. The Cup matches began on Sunday.

Created by Howatson and Co, the campaign launches as Australia hosts the major women’s tournament and forms part of Allianz’s long-running sponsorship deal with Football Australia.