(Almost) everyone’s a winner: PRIA shortlists 92% of entries as finalists for Golden Targets

hilarious. no wonder pr has such little credibility.

I noticed the rather long shortlist on Friday.

I wonder if it’s possible that when PRIA said there had been 170 entries they actually meant 170 entrants?

I’m hopeful that’s what they meant, as it could mean far more than 170 actual submissions were received, just from a smaller pool of applicants.

If their original statement that they received 170 entries is correct then their ‘shortlist’ is a joke, and they are idiots – because they advertised it in their media release.

Did mumbrella fact check before running this article?

Imagine if you worked at one of the 8% of companies not being shortlisted..

Just to clarify, in response to industry demand, the PRIA has added an additional step to this year’s Golden Target Awards by announcing a shortlist of award recipients. Entries at this phase have the potential to be recognised at the State Awards, who then move onto the National Golden Target Awards presented on 26 October at our National Conference in Hobart.

The initial shortlist of award recipients (http://pria.newsroom.com.au/Co.....-2/-2/6093) just announced was identified by some of our industry’s best PR Practitioners, adhering to strict judging procedures and guidelines, which has been a core process in maintaining such high industry standards of judging for the past 39 years.

PRIA and Co-Chairs of the Golden Target Awards.

@PRIA and Co-Chairs of the Golden Target Awards – you have completely missed the point.

No one is questioning your “strict judging procedures and guidelines”, whatever they may be.

But surely having 92% of entries qualify for a shortlist seems inappropriate, don’t you think?

As a peak PR industry body, I would think you ought to be able to spot what is clearly a PR disaster – please come out with a better explanation than “we adhered to our strict guidelines”.. everyone else is still looking at this story like its a joke – your agencies that you represent deserve better.

I agree that this high degree of entries being set aside as finalist seems absurd. there seems to have been little filtering and it reminds me of primary school, where everyone gets a ribbon. How can we seriously judge and recognise the best in our industry when there seems to have been very little judging for a lot of recognition?

As one of the recipients of a shortlisting above, I was really excited to get on the list. However when you realize that just about everyone has been shortlisted, it does take away from it, no doubt. I’ve also judged these in the past and while it can be hard, the role of the judging committee is to make those calls. To put virtually everyone on the shortlist cheapens the work done on those campaigns that genuinely deserve to be shortlisted. as the first comment shows, PR struggles to be taken seriously, and the antics above don’t help.

Hi PRIA and Co-Chairs of the Golden Target Awards

What on earth is that response about???

They’re just trying to maximise ticket sales! Times are tough for industry associations – corporate budgets are tight and being shortlisted definitely helps sales.

I think it’s fine as a first step to throw out the entries that don’t match the criteria, but don’t then call the remaining 92% the shortlist!

The judging panel is obviously going to do a second round of culling so announce the real list of finalists then.

Have to agree with the previous poster that this is about ticket sales.

Offensive.