Alphabet Q2 earnings miss Wall Street expectations, with fallen profits reflecting a slowing ad market

After Snapchat triggered ripples of fear across the US stock market with its disappointing earnings results and guidance last Friday, Google’s parent company Alphabet has confirmed the weakened state of the digital advertising market, with Q2 earnings revealing dipped profits despite hiked revenues.

Alphabet Inc. has released its Q2/H1 earnings, with revenues of US$69.69 billion just missing Wall Street forecasts of US$69.95 billion.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.