‘Alright we get it. You’re good at swimming’: Yorkshire Tea launch cheeky campaign after Aussie olympians take home gold
The UK’s best-loved brew, Yorkshire Tea, has launched a playful out-of-home campaign highlighting the lighthearted rivalry the UK has with Australia.
After the Australian swimming team secured 18 Olympic medals across the swimming events, compared to their Great Britain counterpoints, who secured only five, Yorkshire Tea erected billboards acknowledging the defeat.
The billboards read: ‘Alright, we get it. You’re good at swimming’ after the Aussie team took home 7 Gold, 8 Silver and 3 Bronze medals compared to 1 Gold and 4 Silver won by UK swimmers.