Always Human wins lead PR and social media agency appointment for Activia

Integrated marketing agency, Always Human, has officially been appointed as the lead PR and social media agency for Danone’s probiotic yoghurt brand, Activia.

The position requires Always Human to head up the brand’s PR, social media and influencer marketing efforts.

Specifically, the agency – who rebranded into its current state in 2022 – will provide services covering influencer/ambassador management and strategy, channel management, communications and social media strategy, and media relations.