Alzheimer’s Australia teams up with Ward6 for ‘simple and creative’ TV awareness drive
Alzheimer’s Australia has launched a month-long TV awareness drive as it attempts to educate Australians about the difference between forgetfulness and dementia.
The 30-second “simple and creative” ad from Ward6 shows the same briefcase, left behind by its owner, in a variety of locations. The voiceover says: “There’s a difference between forgetting something once and forgetting it many times. There’s a difference between forgetfulness and dementia.”
The ad, which airs for the first time on Sunday and will run throughout September, is intended to drive calls to the National Dementia Helpline.
Nice job guys. Looks great.
Well done Hugh – produced with style.
Well done on such a clear and sympathetic piece of communication.
It reminds me of when my Dad had to go into a nursing home and was diagnosed as needing a dementia-specific ward. Fortunately I challenged the diagnosis and was present when he was re-tested. I reckon he scored better on the test that the medical specialist!
Mind you, he couldn’t remember what happened ten minutes ago but remembered everything as clear as a bell from his younger days. The assessor was surprised when he sat down and did the Sudoku, word jumble and crossword in the Tele and left her floundering is his wake.