Alzheimer’s Australia attempts to ‘set off a bloody great bomb’ with brand revamp
Interbrand has unveiled a new brand positioning for Alzheimer’s Australia, as the charity attempts to raise awareness and understanding of the disease.
The DDB Group brand agency has rolled out a new visual and verbal identity, and will launch a TV campaign later in the year.
Alzheimer’s Australia CEO, Glenn Rees said: “When briefing Interbrand, I said I wanted to set off a bloody great bomb. Dementia is one of Australia’s fastest growing major disease burdens. It’s time for change, we hope the new branding will help us galvanise the community and the government to enact this change – awareness prevention, research and services are required to fight dementia.”
An important charity. With a bold message. I look forward to seeing how this is roled out down the line. I’m sure this brand-with-attitude will be a fun to bring to life in an engaging way across a range of on-going communications. And as a client, just from this quote, he sounds like the kind of person who’ll keep Damian and Richard at Interbrand on their toes too…. doesn’t look like this charity is one we should forget about. (Boom boom.)
Thanks for the feature. And thanks for the comment James. You can see images from yesterday’s protest launch, plus some more applications here:
http://www.standapart.com.au/?p=1021