Amaysim’s new ‘Go on, feel amaysim’ brand platform sees Aussies run naked through city streets

Optus-owned telco Amaysim has teamed up with creative agency WhiteGREY and director Gracie Otto to launch a new brand platform called ‘Go on, feel amaysim’.

The campaign aims to showcase Amaysim’s low-cost model amid ongoing cost-of-living pressures, highlighting the “freedom” felt by customers changing from a traditional telco company.

Amaysim’s ‘Go on, feel amaysim’ campaign