Amazon Advertising announces official Australian launch

April 10, 2019 10:51

The long awaited Australian launch of Amazon Advertising has quietly taken place with the company announcing the local rollout on its blog last Friday.

Amazon will be offering the full range of advertising units to the Australian market including display and video ads and its own online demand side platform. The service is available to agencies and advertisers regardless of whether or not they sell on the site and delivers inventory both on and off the Amazon platform.

In the United States, Amazon’s digital ad revenue has been estimated at around US$4.6bn with the company accounting for 4% of digital ad spend. In the local market, estimated to be worth over $16bn by Dentsu Aegis, this would represent an Australian spend of $625m.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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