Politics to drive 2019 Australian ad spend, says Dentsu Aegis Network
Elections are to be the driver of the Australian ad industry in 2019, Dentsu Aegis Network claims in its latest advertising spend forecast.
The survey predicts Asia-Pacific will be the world’s fastest growing region with a 4.5% growth to US$220bn total spend while global spending will pickup 3.8% to US$625bn. According to DAN, Australia will see 2.4% growth to A$16.3bn for 2019 on the back of the upcoming Federal and NSW elections in the first half of the year.
Prime Minister Scott Morrison is expected to call an Australian Federal election before the end of May
While the NSW election is scheduled for March 23, the Federal election’s date is more complex with the timing at the government’s whim although it will probably be held before May 18.
Ha, your image contains the badly Photoshopped shoes – is that on purpose?
https://www.smh.com.au/politics/federal/story-of-2019-prime-minister-s-shoes-go-viral-due-to-poor-photoshop-effort-20190108-p50q9p.html
In other news, water is wet.
That’s funny, as politics also heavily drives DANs internal culture!
This is a report on ad spends at a global level, it’s Mumbrella that drew out the “Auspol drives growth in Aus” angle (understandably).
More interesting is whether the Aus market still would have seen growth without the elections, and if not why we’re the only stagnant/declining market in APAC.
Too lazy to read the actual report myself, of course, but if anyone can shed some light I’d be interested.
The amazing thing about that press release is not the photo-shopped shoes, but that the photographer was able to get a shot without SloMo’s foot in his mouth.