F.Y.I.

Amazon gives Aussies permission to ‘spend less on the ones they love’ in new Droga5 campaign

March 4, 2026 2:10

Amazon has launched a new campaign featuring comedian Steph Tisdell, encouraging Australians to spend less on loved ones while still showing affection. The campaign, created by Droga5 ANZ, includes various media formats and emphasizes great value on Amazon products.

The announcement:

BACKGROUND: Friends and family mean a lot. But doing all the things you love together can cost a lot – like, a lot a lot. That’s why Amazon is reminding Aussies they can spend less on the people (and pets) they love, thanks to Amazon’s great value on millions of products.

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