Australian Retail Council launches new identity
The Australian Retail Council (ARC) has launched as a new national peak body for the retail sector, unifying the Australian Retailers Association and the National Retail Association. The new brand identity, developed with Fabric, aims to provide a unified voice for retailers and enhance engagement with stakeholders.
The announcement:
The Australian Retail Council (ARC) has launched as a new national peak body for the retail sector, formed through the unification of the Australian Retailers Association (ARA) and the National Retail Association (NRA).
ARC has been established to provide a single, unified voice for retailers of all sizes, strengthening engagement with governments, industry partners and stakeholders on the policy and economic issues shaping the industry.
Retail supports more than 1.4 million Australian jobs and plays a central role in communities across the country. ARC’s formation will ensure retail is better understood, properly valued, and more effectively represented.
ARC’s brand strategy, platform and visual identity were developed in partnership with FABRIC, reflecting FABRIC’s long-standing focus on retail and the belief that the sector deserves a modern, unified voice. The approach was designed to work across multiple stakeholders; retailers, government, industry partners, and the public, building clarity and consistency at a time when retail is navigating complex, shared challenges that require coordinated action.
Gemma Rees, Managing Partner at FABRIC said: “Retail has always been a sector we care deeply about because it’s where economy meets everyday life. This wasn’t about ‘rebranding’ retail, it was about building a new national voice with the clarity and confidence to lead from day one. ARC now has a platform that speaks in retail’s language: constructive, practical, and built for impact, anchored in a simple truth: retail makes life happen.”
Chris Rodwell, Chief Executive Officer, Australian Retail Council said: “ARC is a new national voice built by retailers, for retailers. Bringing the ARA and NRA together gives the sector greater strength and impact, and allows us to work more effectively with members, industry partners and governments on practical policies that support retail’s future.
“Retail underpins everyday Australian life, and ARC exists to stand up for the people and businesses that make it possible.”
Designed to lead with clarity, credibility and momentum, ARC’s brand personality is defined as an optimistic change agent, collaborative, knowledgeable and forward-thinking, focused on action and progress.
ARC’s new identity has rolled out across communications, advocacy initiatives, member engagement and industry activity taking place over the coming months.
