Amazon, Bunnings and Microsoft websites see visits surge in Q4 2020

February 15, 2021 2:01

In the final quarter of 2020 online giant Amazon was the most visited retail website, with an additional 55 million visits in for Q4 compared to the same period in 2019 according to Semrush data.

This represents a 75% increase for year-on-year reporting period, spurred by spike in visits during October following the Black Friday and Cyber Monday sales weekend. Coming in second spot was Bunnings Warehouse, with an increase in traffic of 26 million visits for Q4 2020 compared to 2019.

Rounding the top 10 retail websites for the quarter were Kmart, Woolworths, JB Hi-Fi, Microsoft, Big W, Oz Bargain, Coles and Officeworks.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.