Amazon Prime’s Tyler Bern unpacks the platform’s Aussie sport strategy ahead of new AFL docuseries
Amazon Prime Video has joined the sports streaming tussle. The global platform’s head of content Australia, Tyler Bern, speaks with Mumbrella’s Zanda Wilson about content strategy and how the AFL documentary Marking Their Mark fits into the offering.
Amazon Prime Video’s new Australian docuseries focussing on the AFL – Making Their Mark – will be released globally on 12 March.
The series details the 2020, COVID-affected season from the perspectives of AFL players and execs from six teams, as they struggle with the daily challenges of life on and off the field, and includes the experiences of the senior leadership of eventual champions Richmond.