What brands like MAC to Myer can teach us about user insights
A captive audience, scrolling expectantly, awaiting inspiration, and ready to click that ‘buy now’ button. This sounds like every marketer’s dream. A dream that, more often than not, remains elusive.
Despite the increasing cacophony of noise and distraction across the web and social media today, Pinterest as a personal media space, with over 400 million monthly active users, is fast becoming the ideal oasis for advertisers to engage and delight their audience. Serving up just what they want, exactly when they need it.
Leading brands like Myer, Mac, Modibodi understand that knowing your audience through rich data via Pinterest insights will show they can stay relevant to the people they want to reach and achieve greater success on the platform – let’s take a look how.
How Myer pivoted during the pandemic
Planning media campaigns in 2020 required nothing short of a crystal ball. It was impossible to anticipate how consumers were likely to behave from one week to the next using standard techniques and short terms trends data. Pinterest’s uniquely rich user insights spans the consumer behaviour and notable life moments of gen Z to boomers. Pinners are planners, searching for inspiration to bring their goals and aspirations to life; far in advance.
Get to know your audience through Pinterest Insights here, but why stop there? Take a look into the future with Pinterest Predicts – the not yet trending reporting revealing the must know trends of 2021.
