Content that connects: How to how to maximise your brand’s impact on consumers
What do veggie gardens and electric buses have in common? They’re both in greater demand than ever before, if you look at Getty Images’ search data over the past year.
Join Getty Images’ Head of Creative Insights for Getty Images and iStock for a webinar that will take a deep-dive into what it takes to truly connect with Australian consumers in the wake of COVID-19.
Even if Australia hasn’t been as affected as other countries by the pandemic, Australian consumers are adapting to a new way of life and a shifting set of attitudes towards an eclectic range of topics.
Some of the changes in consumer priorities are more obvious than others, such as an increase in use of technology and a shift in its role in our lives, both personal and professional. Others represent the continuation of concerns that were around before COVID-19, which have only heightened during the pandemic – like rising expectations that brands will commit to sustainability in their practices, and reflect a more authentic representation of customers in their marketing.
The main question is: with so much change in consumer priorities and lifestyles, has the way you and your brand communicate with your customers adapted too? Are you able to ensure your brand delivers an impactful and meaningful message that feels genuinely relevant to consumers in 2021?
Getty will discuss how the pandemic is reshaping visual communication.
Getty Images is one of the world’s most trusted and esteemed sources of visual content, with over 425 million assets – including photos, videos and music – available through its industry-leading sites, gettyimages.com and istock.com.
