Amcal Pharmacy launches live pollen count billboards to help hay fever sufferers

October 14, 2019 12:15

Amcal Pharmacy has launched a live billboard campaign for spring that will help people suffering from hay fever.

Developed in collaboration with QMS and Nunn Media, the digital billboards will broadcast live pollen count warnings for different areas using data from Breezometer.

Amcal’s billboards will live update with the pollen count in the air

QMS Media chief marketing officer, Sara Lappage, explained: “Working collaboratively with Amcal and Nunn Media, we have been able to deliver an intelligent campaign that reaches mass audiences with dynamic geo-targeted creative.”

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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