American Express launches ‘shop small’, showcasing Australian small businesses

Josie Tutty

November 4, 2018 9:51

American Express has released its shop small campaign in Australia, featuring 15 small business owners from across Sydney and Melbourne.

The local campaign creatives were produced by Ogilvy Australia and shot by photographer John Laurie.

Shop small aims to shine the spotlight on small businesses, and takes its cue from the brand’s global brand platform: “Powerful backing: Don’t do business / Don’t live life without it.

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Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

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