AMEX signs on as principal partner for Sydney Mardi Gras & WorldPride 2023

October 7, 2021 8:48

The Sydney Gay and Lesbian Mardi Gras has signed a new three year deal with American Express as principal partner. Additionally, the company will partner with Sydney WorldPride in 2023, tipped to be the largest event held in Sydney since the 2000 Olympic Games.

The deal between American Express, the Sydney Gay and Lesbian Mardi Gras and Sydney WorldPride is part of a shared commitment to reinvigorate local businesses that have suffered through the hardships of the COVID-19 crisis. American Express’ major annual Shop Small campaign will be integral to this – calling on customers to spend with small businesses, many of which are part of the LGBTQI+ business community.

Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.