AMI interim CEO says ‘high tide will help all ships’ as new marketing group launches
Kathryn Illy, the AMI's acting CEO
The acting chief executive of the Australian Marketing Institute has brushed off the launch of another industry group, saying a “high tide will help all ships”.
Kathryn Illy, who was appointed today as interim chief executive following the departure of Bronwyn Heys, said there is room for additional groups in the market as AMI member Michael Apte launches the Sydney Marketing Community.
Responding to remarks from both Apte, as well as the founder of New Zealand-born The Marketing Club, Chanel Clark, that their organisations were created due to a lack of access to — and affordability of — existing industry bodies, Illy said there are multiple pathways for marketers to engage with the AMI.
