Amnesia Razorfish to rebrand as Razorfish

Digital agency Amnesia Razorfish is to rebrand, at the end of the month, dropping the name Amnesia in favour of the name Razorfish.

The move sees the agency align its Australian branding with its parent company Razorfish. The formal announcement of the rebranding will be held at the function on July 31.

In previewing the announcement the company said: “July 2013 marks a major milestone for us and has heralded a long overdue name change to Razorfish Australia.”

“More than just a new logo, this change represents the beginning of a new way of working and the beginning of an exciting new chapter in the evolution of razorfish as a major technology partner for its clients as they face an ever changing digital landscape.”