Amnesty International launches Facebook awareness campaign ‘trial by timeline’
New Zealand agency Colenso BBDO has created a new campaign for human rights group Amnesty International to back its ‘protect the human’ positioning.
The campaign aims to show kiwis what it’s like to live without basic human rights and centres on a Facebook app that scans a user’s timeline for comments and behaviour that would be condemned in different countries.
It also includes punishments that might result, including lashing, torture, beating and death.
Beheaded for speaking out against the government in Syria
Clever idea and use of the medium’s capabilities.
This feels like a more convincing use of the ability to access a timeline instead of variations-on-a-gallery ideas.
It’s an interesting app – I quite like it, although it seems a tad dramatic.
Unfortunately my facebook page was a bit dull – I was convicted of having a facebook account and putting “It’s complicated” in my relationship status (but that’s not entirely fair, since “It’s complicated” is my way of saying “none of ya business”).
So maybe the lesson is that I’ll be ok in a totalitarian regime, as long as I get rid of my FB account?