Yellow Tail matches music with wine

Matching the mood created by a song with different types of wine is the idea behind a new campaign called ‘Tasting notes’ for Casella Wines brand Yellow Tail.

The idea, devised by AnalogFolk, sees Yellow Tail release a new playlist each Friday that will be available via Facebook and Spotify, and promoted via Pedestrian TV’s web and social properties.

The playlists are designed to match the mood of each of Yellow Tail’s wines and give people a flavour for the musical tastes of a number of celebrities, who will curate the playlists.

Curators include Pip Edwards (Sass and Bide), Scott Dooley (comedian), Art Vs Science (musicians), and Ash London and Scott Tweedie (The Loop).