Amplified Intelligence & Val Morgan partner on new study
Attention metrics measurement platform Amplified Intelligence is working with cinema and outdoor media company, Val Morgan to produce a study on the effectiveness of cinema advertising.
The study will compare big screen advertising against other media channels, following the recent reopening of cinemas.
The new research will use Amplified Intelligence’s emotion AI and eye-tracking technology to measure the “actual attention generated by ads” in cinemas, and its impact up against other screen channels such as TV, mobile and laptop.
