‘An Australian advertising first’: CGI dragon burns billboard in BINGE Games of Thrones campaign

BINGE is marking the launch of Game of Thrones prequel House of the Dragon Season 2 this week in what it is calling “an Australian advertising first” that will see a CGI dragon fly over Sydney’s Taylor Square and scorch a billboard.

BINGE, along with Mindshare and POLY, launched the campaign on Monday, which sees the below video released, featuring a number of Australian landmarks “raising their banners to pledge their allegiance to the duelling factions in the series – Team Green and Team Black. A dragon then breathes fire on the iconic billboard in Sydney. The billboard creative then changes to appear scorched as a result.”