‘An opportunity to own the free-to-air space’: Media buyers weigh in on the AO fanfare
Each year brands line up to get their piece of the Australian Open pie, but what makes it so appealing? Media buyers share their take.
The Australian Open (AO) is back and with it a cohort of brands looking to bask in the glow of the nation’s premier tennis event.
It’s a welcome phenomena for Nine – now six years into its broadcast deal with Tennis Australia – a privilege for which it pays $60 million annually (and soon to become $85 million).
But what is it about the summer tennis tournament that continues to woo advertisers year after year?
