‘If agencies don’t realise they are doing something wrong you have a big problem’, says value banks whistleblower Jon Mandel

Former Mediacom USA CEO, Jon Mandel, whose comments sparked US advertising association ANA’s controversial transparency debate, says he feels vindicated by the ANA report findings that were released overnight.

Jon-Mandel-profileSpeaking with Mumbrella from his home in Canada, Mandel, who in March 2015 made a speech to an ANA conference that sparked the media rebate furore in the US, said the findings of the report should be a catalyst for reforms in client/agency relationships globally.

“To me, on one level, I’m just glad that someone else saw the same thing,” said Mandel. “I’m glad that what I said (at the ANA conference in Florida) was right and was shown to be right. But on the other hand I’m also horrified that I was right; what it showed was that, indeed, it is pretty bad out there.”

faces “systemic non-transparent business practices”, in terms of media owners providing “kick backs” to agencies and accusing top media agency executives aware of and, in some instances, mandating them.
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