
‘If agencies don’t realise they are doing something wrong you have a big problem’, says value banks whistleblower Jon Mandel
Former Mediacom USA CEO, Jon Mandel, whose comments sparked US advertising association ANA’s controversial transparency debate, says he feels vindicated by the ANA report findings that were released overnight.
Speaking with Mumbrella from his home in Canada, Mandel, who in March 2015 made a speech to an ANA conference that sparked the media rebate furore in the US, said the findings of the report should be a catalyst for reforms in client/agency relationships globally.
“To me, on one level, I’m just glad that someone else saw the same thing,” said Mandel. “I’m glad that what I said (at the ANA conference in Florida) was right and was shown to be right. But on the other hand I’m also horrified that I was right; what it showed was that, indeed, it is pretty bad out there.”
faces “systemic non-transparent business practices”, in terms of media owners providing “kick backs” to agencies and accusing top media agency executives aware of and, in some instances, mandating them.
Clients need to wise up.This is so wide spread- worst news for you and your marketing budget is that it is being shoved into the wrong channels because of the deals in the background.
The short-term victims are the SME brands who can’t absorb the impact of a poor campaign. But in the long-run, broadcasters and buyers are shooting themselves in the foot because these brands are increasingly opting for digital… everyone loses.