AANA says ‘blanket ban’ on junk food advertising won’t solve the problem, will lead to job cuts
The Australian Association of National Advertisers (AANA) says calls to ban junk food ads on TV, radio and online channels won’t solve the child obesity problem and would just lead to job losses.
The group responded to a bill filed by independent MP Dr Sophie Scamps, which aims to remove junk food ads on TV and radio between 6am and 9.30pm and ban junk food marketing on social media and other online environments altogether if it passes parliament.
AANA chief executive Josh Faulks
Surely the AANA is more sophisticated than saying ‘boooo. regulation is bad.” AANA what are these stringent self-regulated rules you’ve imposed and what evidence do you have they are followed and are working.
I personally would love to see a ban on junk food advertising and I own a creative agency. I reckon kids junk food advertising would make up about 1% of the spend of the industry – Im hapy to forgo that 1%.
Heaps more jobs on offer in the public health sector too if we can all fight this decision. We know who’ll be on the right side of history on this one. #jobcreation #1in4kids #rookienumbers
I’m struggling to draw a connection between a ban on junk food advertising and job losses. Which jobs?
These kinds of government interventions, by implication, assume that parents are either dumb or irresponsible.
ANAA ?
Shocker. Thanks for the pick up. Got lost in the rush to get out the CBA/Pat Crowley news.
Fixed!
Cheers,
Damian – Mumbrella