Analogfolk Australia becomes locally owned business in management buyout

Kalila Welch

March 9, 2023 9:30

Analogfolk Australia is set to become an independent, locally-owned business with CEO Matt Robinson and chief strategy officer Ben Hourahine staging a management buyout.

The acquisition sees the agency bosses take on local ownership of Analogfolk from UK parent company AnalogFolk Group Marketing and Technology after 11 years in the market.

(L-R) Analogfolk Australia chief strategy officer, Ben Hourahine , and CEO Matt Robinson

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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