Analytic Partners accelerates APAC momentum with appointment of former Meta and Coles 360 analytics lead Andy Ford

Analytic Partners has appointed Andy Ford, a former leader at Meta and Coles 360, as Associate Vice President to enhance its APAC leadership team. This strategic move aims to strengthen client partnerships and address the growing demand for advanced marketing measurement solutions in Australia.

The announcement:

Analytic Partners, the leader in Commercial Analytics, has strengthened its APAC leadership team with the appointment of respected marketing analytics leader Andy Ford to the newly created senior role of Associate Vice President. This move signals the company’s ongoing commitment to growth and deepened client partnership in Australia alongside continued regional expansion.

With a career spanning more than two decades, Ford brings an exceptional depth of experience across marketing science, data intelligence and commercial strategy. He has led the implementation and expansion of Meta’s marketing science unit across the Australia and APAC region and was most recently Head of Data Intelligence & Measurement at Coles 360, driving the retailer’s push for more advanced analytics capabilities for its partners in the retail media space.

In his new role at Analytic Partners, Ford will focus on elevating client service and account leadership in Australia, deepening strategic partnerships and driving measurable value for brands navigating an increasingly complex and fragmented media landscape. It comes at a pivotal time, with the business facing unprecedented demand from Australian organisations seeking more sophisticated measurement solutions.

Paul Sinkinson, Managing Director of Australia and Asia at Analytic Partners, said: “I’ve worked alongside Andy for more than a decade and have seen first-hand how he has grown demand and implemented impactful measurement solutions for businesses across APAC. As we continue to scale in Australia and the wider region, this appointment reflects our ongoing investment in senior talent to ensure we deliver the highest levels of client service and strategic account support.

“His appointment is a significant milestone in our APAC growth story and I’m excited to see the positive effects his unparalleled expertise will have on our clients.”

This appointment follows a series of investments by Analytic Partners in the region, including the promotion of Paul Sinkinson to Managing Director of Australia and Asia.

Ford added: “I’ve long admired the work Analytic Partners does in helping brands translate data into commercial advantage and have seen how rigorous and deep their work is compared to other providers in the market. Having spent years on the platform side at Meta and more recently leading measurement and retail media analytics, I’m excited to bring experience to help clients unlock more value and clarity from their marketing investments.

“I’m especially looking forward to working closely with clients with the autonomy and pace needed to turn good measurement into real commercial action- which is where the real impact happens. In a rapidly evolving market, marketers need trusted, agile partners who can help them make confident, evidence-based decisions.

“The future health of our marketing industry relies on more trusted measurement, which is exactly what Analytic Partners provide.”

Analytic Partners was recently recognised as a Leader by Forrester Wave, and was once again named a Leader in the Gartner Magic Quadrant for Marketing Mix Modelling Solutions – a reflection of the company’s innovation and leadership in commercial analytics.